5月15日晚上8点之前，我们还是CNET美国的中国分公司。8点以后，我们已然成为CBS（美国哥伦比亚广播公司）互动部门的一部分。

    目前可能产生的影响，就是CNET（中国）在香港独立上市的计划可能拖延或者取消。

——————

各位CNET中国员工：

 

大家好。

 

今年到现在，发生不少大事，我也写了不少邮件给大 家。之前一个个悲痛的消息，不得不让我心情沉重，下笔如有千斤。但是今天的消息是个好消息，总算轮到我可以轻松地给大家报喜了。

 

想必一部分同事已经了解到了今天的新闻，如果没有，可以参考“这里“。今天，CBS（美国哥伦比亚广播公司）和CNET Networks联合宣布，CBS将以约18亿美元全资收购CNET Networks。CBS以溢价约45%的价格收购CNET，说明之前CNET的股价被市场严重低估。CBS收购CNET是其进军互联网的重要步骤，这种强强联合，是打造全平台媒体帝国的重要一步。

 

CBS是美国三大商业广播电视公司之一（另外两个是NBC和ABC），主要收入来自电视广播广告收入，2007年全年营收140亿美元，在纽约证交所上市，市值168亿美元。该公司电视收视率占全美家庭31.53%排名第一位。广播收听率也排在各广播机构的首位。

 

CBS的CEO Leslie Moonves大加赞赏本次的并购，对于CNET的国际媒体业务极为认可，特别是在中国的高速成长。这点在CBS的官方新闻稿中可见一斑。究其原因，除了咱们CNET中国的蒸蒸日上外，我猜测还有Moonves的夫人Julie的功劳。

 

Moonves夫人Julie Chen是个华裔，CBS新闻节目The Early Show和真人秀Big Brother的著名主持人，在美国比邓文迪还出名。海湾战争期间，Julie还曾深入科威特和卡塔尔担任战地记者。现在，其专业的主持和独具的魅力，使其名列全美最有名的主持人之列。

 

从多各方面来看，CBS的收购，对CNET中国都是具有积极意义的。CBS旗下庞大的媒体资产，涵盖电视新闻、体育、娱乐、音乐多个领域。从大量视频新闻资源、体育赛事，到流行的剧集《犯罪现场调查》（CSI），以及CBS以2.8亿美元收购的全球最大的音乐社会化网站Last.fm等，未来都是我们可以利用的资源。CBS对CNET Networks国际化媒体的赞赏，也会使得我们成为其媒体品牌和资源进军互联网的重要依赖。相信，在CNET加入CBS后，将会进一步加快这个进程，这对高速发展的CNET中国无疑是大好消息。

 

欢迎各位来到新世界，在这里，我们的努力将会有更多的关注，我们可以做得更好！

 

王路

2008年5月15日

 

附件1：相关链接

 

CNET Networks官方新闻稿：

http://pressreleases.cnetnetworks.com/phoenix.zhtml?c=67325&p=irol-newsArticle&ID=1146175&highlight=

 

CBS官方网站：

http://www.cbscorporation.com/

 

百度百科：美国哥伦比亚广播公司

http://baike.baidu.com/view/19121.htm

 

附件2：CNET首席执行官Neil Ashe致全体员工信

 

Hello Everyone,
 
This is an exciting day for us.  Today, CBS and CNET Networks announced a definitive agreement under which CBS will acquire CNET Networks. This announcement represents an important strategic step for both of our companies.  We expect to complete this transaction by early Q3 of this year. 
 
You can read the full release formally announcing this acquisition here.
 
Together CBS and CNET Networks represent an unbeatable combination of premium content online, premium content on air and premium audiences. As a leading online media network, we will have an impressive portfolio of leading brands, including CNET, CBS.com, CBSSports.com (formerly Sportsline.com), GameSpot, BNET, and TV.com to name a few.  Together we will be bigger, bolder and better than we could be apart.
 
Both CBS and CNET Networks share a common vision about interactive media, the importance of category defining brands and how to build online destinations that give people more of what they crave.   CNET Networks brings unique skills and assets to CBS including our ability to build, operate and grow interactive brands, our flexible technology platforms as well as some of the most talented interactive media professionals in the industry today.  
 
There will be significant promotion opportunities for our brands online across CBS’s Interactive portfolio, as well as offline across CBS’s leading media properties.
 
CBS’s brands complement our existing categories, giving us quality reach across premium audiences.  On the sales side, we now have the ability to offer advertisers a larger audience, more brands, and more page views – providing marketers more scale.  For example, we can now build the ultimate men’s network with sites like CNET, CBS Sports, GameSpot and BNET.
 
On Tuesday, May 20th, I will host a Company All Meeting in San Francisco.  We’ll talk about the transaction and the exciting opportunities that it creates for both NCAA and CNET Networks and we’ll answer your questions.  Stay tuned for details and logistics on that meeting. 
 
So what now?  We must remain focused on our day-to-day responsibilities.  We still need to deliver on the commitments and promises we made to our users, our advertisers, our shareholders and our fellow employees. 
 
In the weeks ahead, as we work to ensure the smooth integration of our two companies, we will continue to provide you with regular updates.   If you have specific questions, please feel free to submit them through offline.  We will aggregate your questions and incorporate answers into our communications.
 
Finally, I want to thank you for your continued hard work and support. It is because of you that 160 million people show up each month to interact with some of the best websites in the world.  It is because of you that we have been recognized as a leading company with a unique culture and exceptional employees.  It is your dedication to our users, our brands and each other that have enabled us to take this exciting step. 
 
Today, the next chapter in our story begins.
 
Best, NA
 
 
*****************
Neil Ashe
CNET Networks, Inc.
415-344-2284